I’ve heard it so many times “I don’t have time for Twitter” or “I don’t have anything to Tweet about” or “What’s the point?” I used to think those exact words myself. Luckily I’ve had a wake up call since thinking that way and discovered that Twitter is an excellent tool to complement your existing marketing. Since 2004 I have been busy building a brand for my speaker bureaus and also my own personal brand. Without a doubt, social media has been one of the major platforms I have used to get noticed and it has worked. In fact, it was because of social media I landed a weekly guest spot on radio 2UE.
As I mentioned before, Twitter is just one of the platforms I use. For example as soon as I have finished this post I will be sending it to Twitter, LinkedIn and 3 Facebook pages. Here’s the beauty, I will share this post on Twitter and my reach will be more than just my followers as I will strategically place a keyword (hashtag) in the Tweet that will be seen by my target market. In this case, keynote speakers and corporate trainers.
Recently I co-presented a short 15 minute video with Keith Keller, on 5 powerful Twitter Tips. I have included the podcast here, so grab a coffee and hear from one of Australia’s top Twitter experts.