Why Twitter is a great marketing tool for keynote speakers

I’ve heard it so many times “I don’t have time for Twitter” or “I don’t have anything to Tweet about” or “What’s the point?” I used to think those exact words myself.  Luckily I’ve had a wake up call since thinking that way and discovered that Twitter is an excellent tool to complement your existing marketing. Since 2004 I have been busy building a brand for my speaker bureaus and also my own personal brand.  Without a doubt, social media has been one of the major platforms I have used to get noticed and it has worked. In fact, it was because of social media I landed a weekly guest spot on radio 2UE.

As I mentioned before, Twitter is just one of the platforms I use. For example as soon as I have finished this post I will be sending it to Twitter, LinkedIn and 3 Facebook pages.  Here’s the beauty, I will share this post on Twitter and my reach will be more than just my followers as I will strategically place a keyword (hashtag) in the Tweet that will be seen by my target market. In this case, keynote speakers and corporate trainers.

Recently I co-presented a short 15 minute video with Keith Keller, on 5 powerful Twitter Tips. I have included the podcast here, so grab a coffee and hear from one of Australia’s top Twitter experts.

CLICK HERE FOR THE PODCAST

The benefits of Twitter for marketing

Twitter is a great tool to market your business….if you do it right! Many people believe that Twitter is all about telling people what you are up to or your opinion on something. Sure that’s a small part of it however Twitter is far more than that, and it is a great platform to position yourself as an expert!

One expert I know on Twitter, is Keith Keller.

Keith is in the top 1% of Twitter users in the world, with a great following. Recently Keith and I produced a podcast with slides and workbook.  By the end of the podcast you will be able to put together a Twitter strategy to market your business. CLICK HERE for more information.

Why Twitter is Essential for Keynote Speakers and Presenters

“If Twitter & Google hooked up & had a love child I think it would be Keith Keller”
Kasey Chambers, Australian Singer/Songwriter

Keith Keller

Today I asked Keith Keller why Twitter is an essential tool for Keynote Speakers and Presenters. This will be the first of a series of interviews with Keith, and indeed many of the great speakers represented by Voxy Lady and Vox Presenters.

We are keeping them short for time-poor people so the interview goes for only 13 minutes. Put your speakers on, grab a cuppa and listen to what Keith has to say about marketing yourself on Twitter.

If you like the interview please follow this website for more updates and if you would like to know how to become a Twitter Guru yourself CLICK HERE

Keith’s Tip: Tweet at 8.00 a.m. 1.00 p.m. 4.00 p.m. and 8.00 p.m.

Choose a job you love, and you will never have to work a day in your life

“Choose a job you love, and you will never have to work a day in your life”

Confucius: 551BC – 479 BC

My eldest daughter, Emma, always puts a lot of thoughts into her gift giving. Last year, Emma bought me some delightful gifts for Christmas and one of those was a little book of inspirational quotes. She knows what I like! I love this little book and I’m using the quotes in some of my posts, like the one above.

I can relate to those words from a very wise man all those years ago.  That’s because I’m always in trouble from my family for the amount of time I spend working, to me though, it’s simply not work. I love what I do. I love blogging, booking speakers for events and recruiting – all things I believe actually help other people. I love it when I put a keynote speaker in a conference or training session and people are inspired. I love it when I put people in jobs, it really makes me happy.

The most thoughtful girl on the planet (in her mum’s eyes) and chicken lover.

Along the way I’ve met some very inspirational people. Some of them have gone through very challenging times in their lives like Carol Cooke, Kate Allatt and Erin McNeill who are all now on my books.  Their stories inspire me beyond words and it fills me with gratitude that, so far, my challenges have been nothing compared to these ladies. Yes, I have my own health issues, however by choosing not to focus on that and being totally in gratitude that I can keep myself pretty healthy by diet and my attitude, I manage OK.

I’m loving what I do, so even when times have been tough, I have never given up and I’ve forced ahead despite the naysayers who have tried to convince me otherwise.

I feel I never work a day in my life, because I’m so happy with what I do. I’m so happy with the people I meet. I am so happy that I can work the hours I want. I am so happy that I’ve met people from around the world that make a huge difference.

Find your passion, find something that you love to do and you, too, will never have to work a day in your life.

The Twelve Tips of Christmas

Since we are heading up to Christmas, it’s a good time to start planning on ways to woo your clients, lift the staff morale and plan for 2013 to be a cracker!!!

Read More CLICK HERE

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Using video to invites guests to your celebration

Looking for something different to invite people to your celebration? How about a customised video invitation?

Invites by Video is the perfect solution for weddings, anniversary, 21st, children’s party, christening, special birthdays, engagements and more! Choose one of our video invitations and we will customise it with your photos and event details ready for you to send via email put on Facebook etc.

Here’s how it works

1. Purchase one of our video invitations from the range CLICK HERE
2. We will contact you within 12 hours to request your photos and event details so we can customise the video for your event
3. Once we receive your photos and event details we embed them in the video and guarantee that you have the video within 24 hours OR your money back and you keep the video invitation

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It’s so rewarding to watch your mentoree flourish!

My favouite! H O T!!!!

Earlier this year I met a lovely woman, Tima, through Motivating Mum.

Alli from Motivating Mum had asked me if I would volunteer some mentoring sessions for a charity mentoring festival held on International Women’s Day. I donated two and was actually asked if I could fit another one in as one lady really wanted to have a session with me. Turns out it was Tima!

Since our session I have watched Tima grow her business which is a range of beautiful women’s garments.  I’m so pleased to be able to show my readers a couple of the beautiful designs that Tima has launched. Tima’s Fanpage is: TIMA DESIGNS FACEBOOK YOU GO GIRL!

You can click the images to see full size pics.

Say goodbye to outrageous recruitment fees

Last year I met up with Michael Overall the CEO from RecruitLoop. RecruitLoop was founded after years of frustration the owners had with traditional recruitment, i.e. agencies were too expensive and DIY recruitment can be extremely time-consuming.  RecruitLoop was formed which is a platform for employers to automate and outsource the recruitment process, on-demand and saves thousands of dollars.

When I first met Michael, I thought his idea was great, and I have to admit that I felt rather threatened since I have my own recruitment company.  I’m always thinking outside the box and realised RecruitLoop could actually enhance my own business.  It crossed my mind I could save money by not having to employ my own consultants.  Since I was already under-resourced, and about to take a long earned week off to Bali, I decided I would utilise RecruitLoop’s services.  Rather than feel threatened by this new business, I realised it could actually help my business! So I jetted off to Bali and left the candidate sourcing to an experienced recruiter who I paid by the hour and saving me a lot of money.

To fast track a bit, I eventually decided to close down the recruitment office and start freelancing myself and yesterday, I’m pleased to announce, I actually joined the RecruitLoop team!  I’m charging out at an hourly rate rather than taking a 12-17% of the total salary package.  Any employer could see the costs savings there without even doing the sums!  CLICK HERE to see how simple recruitment as become.

As well as saving thousands of dollars in fees, I am able to arrange for candidate video interviews for my clients, a really good way to go through the shortlist prior to a physical interview.  To see if it’s worth your while CLICK HERE for my BIO

Read the article about video first interviews in The Australian

Read the article in Antillonline

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Getting real about having it all!

Recently Megan Dalla-Camina sent me a copy of her new book. Megan is a fabulous woman who I met a couple of years ago and is now on the speaking circuit, glad to say she’s on Voxy Lady’s books and is in fact speaking for us at AMCHAM soon.

Megan’s book, Getting Real About Having It All: Be Your Best, Love Your Career and Bring Back Your Sparkle will be a great help to the many thousands of women who need some love, support, tips and tools and a little dose of getting real, to create the career and life they love.

If this is you, then this is a must read!  Don’t just take my word for it, here is a sample chapter to read CLICK HERE

Professional Bio

Megan Dalla-Camina is a business strategist, coach, speaker and author, passionate about creating positive change. Having worked in the international business environment for the past 18 years, she has driven strategies for multi-billion dollar corporations in Australia, Asia and the US in the areas of business strategy, marketing, communications, gender diversity, leadership development, organisational culture and change management. With Masters degrees in Business Management, and in Wellness (Positive Psychology), Megan currently works at the intersection of business strategy and organisational culture to drive positive and revenue growth for a 5 Billion dollar business. She is a leading advocate for women in business, and she coaches, mentors and speaks to thousands of women every year on creating careers they love, and empowering them to live well.

Megan has been featured in a host of media, including BRW, CIO, Women’s Health, Wellbeing, Spa Australasia, ABC Radio, international business media, and she was recently named amongst celebrities and leading Australian’s as one of the ‘Hot 40’ women in Australia, in Prevention Magazine.

Her first book ‘Getting Real About Having It All: Be Your Best, Love Your Career and Bring Back Your Sparkle’ is being released on November 1st through Hay House/Penguin.

TO BOOK MEGAN TO SPEAK AT YOUR EVENT CLICK HERE

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Always thinking outside the box

As I was looking after my mother last week when dad was away, I decided it would be a good time to finish a project I’ve had in my head for a while now so I launched a new website which is customised video invitations for weddings, 21st birthdays, engagement parties, Christmas parties, christenings etc.  It’s now up and running and here is the link www.invitesbyvideo.com

Many people wonder where I get the time to do this stuff and it’s easily explained!  When I first went into business in 2004 I had no budget for marketing so I literally had to teach myself everything.  I taught myself how to build the websites – I have built quite a few since I might say and for other people too.  I taught myself how to do eye-catching email campaigns, how to create a flip magazine on a budget and how to make promo videos.  These skills I now teach to others in a new workshop (and soon to be finished e-book).  It’s really not that hard or expensive to get an online presence when you are starting out.

For information on my workshops email bookings@voxylady.com.au Suitable for speakers, sole traders, consultants, trainers and even sales people!

Marketing your business with: Sesame Scented Prawns with Citrus Dressing!

The heading of this post must have caught your attention because you are reading it! I know when I first read “Sesame Scented Prawns with Citrus Dressing” my taste buds went into imagination mode! Yum!

In fact, tonight, I will get to sample this dish amongst the others on the menu below.  This is because I am working on a host beneficiary event with the fabulous Zigi Ozeri from www.zigis.com.au. This event is a way for  both Zigi and Voxy Lady to promote our businesses to potential clients.  Our prospects will also be shown the fabulous venue, the team cooking school and have a surprise demonstration on how to make a floral arrangement for the dinner table by one of my clients, Mercedes Sarmini – an entertaining ‘live show’ florist! PLUS! All will be taking home a wonderful Chef’s apron and other goodies!

So that’s how you market your business with Sesame Scented Prawns with Citrus Dressing! Team up with another business and work on a host beneficiary program!

“At Zigi’s, our aim is to provide you with the finest and freshest product selected from the best on the available Australian market. ZIGI’S expertise allows us to serve you in a clean, crisp and contemporary manner, while maintaining a balance of flavours with high quality ingredients and a strong emphasis on preparing and serving fine food in the delicate, stylish fashion for which our chefs are renowned.”

Zigi Ozeri Head Personal Chef

Tonight’s Menu

Boutique Wine Tasting

Sesame Scented Prawns with Citrus Dressing

Chicken Roulade with Spicy Tomato Relish

Wild Mushroom and Feta Cheese Tartlets

Roast Beetroot and Gorgonzola Tartlets

Cheese Platters 

Do you truly know the value of Linkedin?

I often write about Linkedin as a major part of my social networking and marketing.

This post is to prove how valuable Linkedin is to me.   Being in the entertainment and speaking industry I do receive a lot of requests to connect on Linkedin.  As I have mentioned before my Linkedin profile states  I will never IDK you.  (I will never say I don’t know you).  One thing with Linkedin is you can have your account locked if you keep asking people to connect with you and they knock you back.  I do this as I like to encourage people to Linkin with me due to the industry I am in.

A couple of months ago I was invited to connect by a lady called Sharina Star.  Sharina happens to have a regular program on radio 2UE on Sunday nights called “Sharina’s Psychic Encounters”. The show has a big following and is very entertaining.

As is my normal practice when someone connects with me, I always write back a personal message saying thank you and asking how I can help.  That’s just plain manners! Which brings me to another post I’ll be writing about how some people in the corporate world have lost their manners!  Back to Sharina. As it turns out Sharina was new to Linkedin and wasn’t sure how it worked.  When Sharina received my reply we started to chat online and had an instant rapport.

Here is the outcome – I’m now a regular guest on her show on Sunday nights, I’ve take the role of her celebrity manager and we have developed a great friendship.

So there you have it Linkedin is very powerful! Linkin with me: http://www.linkedin.com/in/debbiecarr

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